News
08 Feb 08
High Rock recently launched a new campaign for Smile Design Centre called "Find Your Smile Again". The campaign is a good example of integrating web, print and video media.
The current ads feature the first of four target markets in the campaign. The backdrop is a winter landscape on South Mountain. A local family, the O'Connor family, is featured in 30-second television commercials on NBC25, on the Smile Design web site and in an upcoming full-page ad in Hagerstown Magazine.
"By offering the core services of web, print and video under one roof, we're able to create affordable, effective integrative marketing campaigns for our clients." - Rich Daughtridge, Founder and President, High Rock Studios
Look for the Smile Design Centre ads throughout the tri-state area. To view the commercial, go to www.smiledesigncentre.com.
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Case Study on Integrated Marketing
One of the buzz phrases in the marketing and advertising industry is "integrated marketing".High Rock recently launched a new campaign for Smile Design Centre called "Find Your Smile Again". The campaign is a good example of integrating web, print and video media.
The current ads feature the first of four target markets in the campaign. The backdrop is a winter landscape on South Mountain. A local family, the O'Connor family, is featured in 30-second television commercials on NBC25, on the Smile Design web site and in an upcoming full-page ad in Hagerstown Magazine.
"By offering the core services of web, print and video under one roof, we're able to create affordable, effective integrative marketing campaigns for our clients." - Rich Daughtridge, Founder and President, High Rock Studios
Look for the Smile Design Centre ads throughout the tri-state area. To view the commercial, go to www.smiledesigncentre.com.
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